With every technological advance, new opportunities open up and pave the way for extraordinary changes in customer interaction and the online shopping experience. 1. Unleash the potential of intelligent automation and personalization Artificial intelligence has become a driving force throughout the business world, and e-commerce is no exception. The application of artificial intelligence, including machine…
Any brand looking to capitalize on the growing social commerce trend must consciously develop a strategy based on consumer understanding, thoughtful channel selection, and regular performance measurement. Let’s look at five social business strategies to help you take advantage of this opportunity. Show behind-the-scenes content Showcase what’s behind the scenes This is especially effective if…
The retail industry is changing due to mobile commerce. Here are the top five advantages of mobile commerce, and for good reason: Mobility M-commerce for mobile enables smartphone users to make purchases while they’re out and about. A desktop computer or laptop are not required. Customers can make purchases with just a few touches on…
Backlinks are necessary for ranking highly in Google regardless of the niche you are in, but there are a lot of different backlink tactics available, making it challenging to choose the right one for your e-commerce site. We’ll outline four popular backlinking techniques in this article for you to try. Create a Private Blogging Network…
Maybe the B2B space is not quite the same as B2C when it comes to e-commerce, but the numbers don’t lie – B2B is going digital. But despite the significant shift to B2B e-commerce, many misconceptions persist in the industry. Let’s debunk the most common myths, from misunderstandings about the complex technologies available to naivety…
If you’re a B2B company just starting out, or even if your B2B business doesn’t exist yet, it’s important to understand the four stages of B2B business growth. Being able to assess where your business is now allows you to prepare for the inevitable roadblocks and quickly address them as they arise. Just like a…
Building your own ecommerce business can be daunting at first. In a traditional setting, it can be difficult to manufacture and sell new products without a large amount of capital upfront. Luckily, 3D printing focuses on designer independence, allowing new products to get to market quickly and with little overhead. Here are three reasons why…
What is an Ecommerce CMS? A content management system (CMS) is software that enables ecommerce shop owners to create, edit and publish digital website content without writing any code. It also allows users to modify the look and feel of the online store, such as changing product page layout, adding promotional banners or quickly adding…
As the business-to-business (B2B) industry continues to evolve, ecommerce has emerged as more than a nice to have — it’s a must-have. The last few years of explosive ecommerce growth have intensified the need for B2B businesses to shift their focus online. Digital Commerce 360 reports that 42% of distributors say creating a more sophisticated website to better meet customers’…
Launching into the ecommerce space means adhering to the industry standards and expectations. It’s not about selling online, but about helping buyers purchase your products in the most efficient, enjoyable way possible. 1. Train your internal team on using your website. Don’t launch your ecommerce site to customers until your sales reps know it in and…
