What is an Ecommerce CMS?
A content management system (CMS) is software that enables ecommerce shop owners to create, edit and publish digital website content without writing any code. It also allows users to modify the look and feel of the online store, such as changing product page layout, adding promotional banners or quickly adding new website sections to better promote products.
5 Advantages of Pairing Ecommerce with CMS Platforms
A content-first approach might make sense for many brands. And it’s nothing to fear! Here are a few examples of scenarios when pairing an ecommerce platform with a separate CMS can boost the performance of a web store.
1. Turn an existing site into a shop.
Chances are you already have a successful blog and a thriving community. Perhaps your community is craving more value and you’re thinking of monetizing your site. Now, this sounds like the perfect scenario for pairing ecommerce with a CMS platform! Since you already have a CMS in place, why rock the boat? Instead of migrating everything to an ecommerce product, you can integrate with a platform to add a shopping cart and facilitate sales through your existing website.
2. Easy-to-update sites.
Creativity and speed matter a great deal in ecommerce. You want a modern, slick site that delivers great customer experiences and is super easy to manage and update. Whether it’s responding to new trends, events or competition, you want your stakeholders empowered and executing on their ideas to drive business. Combining a CMS with an ecommerce platform gives you the tools and flexibility to manage your store content and products with ease.
3. More visitors with a content-first approach.
One huge advantage of content-first ecommerce sites is that they generate tons more organic traffic. Which, in turn, drives down the acquisition costs and helps web stores build a tribe-like community around their brand. With advanced on-page SEO capabilities and other intuitive content features, store owners can attract more potential customers, better understand their preferences and focus on producing and selling more of what customers really want.
4. Becoming a thought leader in your industry.
Building brand awareness isn’t easy. But if you have niche expertise and knowledge that you’re willing to share with others, you can quickly become a industry influencer. This would generate a lot of interest in your brand, in turn driving up demand for your products. Consistently showing up with valuable content will translate into profit sooner rather than later!
5. Integrate with payment providers.
Ensuring a secure payment environment will be key to the success of your business. And that’s another huge plus for having backend ecommerce functionality added to your CMS — you’re able to integrate with leading payment gateways to inspire trust and add credibility to your brand. Better still, integrations are so easy to achieve they only take a few clicks!
