With all the different types of content out there, it can be difficult for marketers and brands to know which to focus on. Different content types serve different purposes. While some drive traffic, others are all about data collection, so content marketing wisely is important to getting the most out of your content. So let’s…
Any brand looking to capitalize on the growing social commerce trend must consciously develop a strategy based on consumer understanding, thoughtful channel selection, and regular performance measurement. Let’s look at five social business strategies to help you take advantage of this opportunity. Show behind-the-scenes content Showcase what’s behind the scenes This is especially effective if…
The retail industry is changing due to mobile commerce. Here are the top five advantages of mobile commerce, and for good reason: Mobility M-commerce for mobile enables smartphone users to make purchases while they’re out and about. A desktop computer or laptop are not required. Customers can make purchases with just a few touches on…
Regardless of how far along you are in preparing for The Holiday Season, here are some ideas to help you get ready: Stock-Up Calculating the precise amount of goods you require might be challenging, particularly if this is your first Christmas season. This can be helped by accepting pre-orders in advance and then reserving a…
Your IT infrastructure is the foundation on which your business runs. In this technology-driven era, companies live and die by the quality of their IT infrastructure. Managing your own IT infrastructure is challenging, but also mission-critical. When planning your IT infrastructure, you might be tempted to think that having an in-house IT department to provide…
Backlinks are necessary for ranking highly in Google regardless of the niche you are in, but there are a lot of different backlink tactics available, making it challenging to choose the right one for your e-commerce site. We’ll outline four popular backlinking techniques in this article for you to try. Create a Private Blogging Network…
Here are the 7 most important elements of a marketing campaign that you need when planning and executing your marketing campaigns. Marketing Campaign Goals By setting SMART goals (specific, measurable, achievable, realistic and timelined), a company remains focused, keeps moving in one direction and ultimately proves the overall effectiveness of a marketing campaign. A clear…
Maybe the B2B space is not quite the same as B2C when it comes to e-commerce, but the numbers don’t lie – B2B is going digital. But despite the significant shift to B2B e-commerce, many misconceptions persist in the industry. Let’s debunk the most common myths, from misunderstandings about the complex technologies available to naivety…
A sale or return, also known as a “commission,” is basically a loan of inventory to wholesale customers. No funds change hands when the shares are surrendered, but a formal agreement is usually signed at this point. Retailers list inventory for sale and pay suppliers only for items sold and return the rest at the…
If you’re a B2B company just starting out, or even if your B2B business doesn’t exist yet, it’s important to understand the four stages of B2B business growth. Being able to assess where your business is now allows you to prepare for the inevitable roadblocks and quickly address them as they arise. Just like a…
