What is a digital certificate? A digital certificate is an attachment tagged to an electronic message for security purposes. It allows the sender of a message to be verified by the recipient, that the sender is actually the person he or she claims to be. In addition, it allows the recipient to reply to the…
There are two different ways of ideas about niches. One takes the target audience into consideration first, which is the product centric model, while the other takes the product into consideration first, the audience centric model. Actually, both of these ideas are identical but one of them will allow you to have more advantage. So…
With every technological advance, new opportunities open up and pave the way for extraordinary changes in customer interaction and the online shopping experience. 1. Unleash the potential of intelligent automation and personalization Artificial intelligence has become a driving force throughout the business world, and e-commerce is no exception. The application of artificial intelligence, including machine…
With all the different types of content out there, it can be difficult for marketers and brands to know which to focus on. Different content types serve different purposes. While some drive traffic, others are all about data collection, so content marketing wisely is important to getting the most out of your content. So let’s…
Any brand looking to capitalize on the growing social commerce trend must consciously develop a strategy based on consumer understanding, thoughtful channel selection, and regular performance measurement. Let’s look at five social business strategies to help you take advantage of this opportunity. Show behind-the-scenes content Showcase what’s behind the scenes This is especially effective if…
The retail industry is changing due to mobile commerce. Here are the top five advantages of mobile commerce, and for good reason: Mobility M-commerce for mobile enables smartphone users to make purchases while they’re out and about. A desktop computer or laptop are not required. Customers can make purchases with just a few touches on…
Regardless of how far along you are in preparing for The Holiday Season, here are some ideas to help you get ready: Stock-Up Calculating the precise amount of goods you require might be challenging, particularly if this is your first Christmas season. This can be helped by accepting pre-orders in advance and then reserving a…
Your IT infrastructure is the foundation on which your business runs. In this technology-driven era, companies live and die by the quality of their IT infrastructure. Managing your own IT infrastructure is challenging, but also mission-critical. When planning your IT infrastructure, you might be tempted to think that having an in-house IT department to provide…
Backlinks are necessary for ranking highly in Google regardless of the niche you are in, but there are a lot of different backlink tactics available, making it challenging to choose the right one for your e-commerce site. We’ll outline four popular backlinking techniques in this article for you to try. Create a Private Blogging Network…
Here are the 7 most important elements of a marketing campaign that you need when planning and executing your marketing campaigns. Marketing Campaign Goals By setting SMART goals (specific, measurable, achievable, realistic and timelined), a company remains focused, keeps moving in one direction and ultimately proves the overall effectiveness of a marketing campaign. A clear…
