What is an Ecommerce CMS? A content management system (CMS) is software that enables ecommerce shop owners to create, edit and publish digital website content without writing any code. It also allows users to modify the look and feel of the online store, such as changing product page layout, adding promotional banners or quickly adding…
The trends identified here all point to three main objectives: Reducing friction in the buying (and selling) journey Creating rich brand experiences Selling anywhere and everywhere In other words, the future of ecommerce will be driven by increasing convenience for both merchants and their shoppers, providing rich, compelling shopping experiences, and enabling experiences across channels…
Questions to consider? Before you think about conducting an inventory audit, you need to have a clear understanding of what it is, especially since it’s one of the most integral parts of inventory management. An inventory audit is defined as the process of assessing the stock maintained in your company’s books and comparing it against your…
There’s no better way to understand your customers than reading into their interactions with your brand. The data helps to segment your customers and create highly targeted campaigns. The best way to collect customer activity data is by using analytics tools and chatbots. Businesses use these tools to analyze customer interactions on their website, social media platforms,…
Market segmentation is the art of finding niche markets for your products by building profiles of potential customers and breaking them down into groups. Segmenting customers with similar needs and wants into groups makes it easier to target them directly. Whether you’re a small business or a Fortune 500 company, knowing who your customers are…
Research and mining information is one of the most important ways to grow a business, career, or personal goal. The time it takes to acquire that information is arduous. Multiple searches, and checking back for new information is hard to juggle while working on immediate tasks. Google Alert allows you to have new information delivered straight…
Studies show that over 90% of all online users use search engines to find what they are looking for, whether products/services, or just plain old information. The following twelve points will, summarize a philosophy, approach and methodology to the SEO question which is both sound and effective, along with giving some helpful insight into the…
