What is Blog marketing?
Blog marketing is the process of reaching your home business target market through the use of a blog. Originally, business owners had a separate blog from their website, but today you can easily integrate the two, making it easier for you to manage and easier for your visitors to access. Many business owners use blogging platforms like WordPress for their websites and blogs.
The Pros of Blog Marketing
The nature of blogs makes them ideal for marketing as they provide fresh content to attract people and allow consumers and businesses to interact with each other. Here are some more benefits:
- Low cost to get up and running: Just pay for a domain name and web hosting, and you can have a custom blog marketing setup.
- Ease of use: Most blogging platforms are easy to use. If you can copy, paste, type, drag and drop and upload, you can have a professional blog.
- Allows You to Gain Trust and Credibility: People like to know who they’re doing business with. With a blog, you can prove you’re an expert and provide helpful tips and other valuable information—all of which help consumers feel good about spending money on your product or service.
- Build website traffic: Offer tips, updates, and other new content to give people a reason to come and return to your business website, giving them a chance to make a purchase.
- Improve search engine rankings: Google especially likes to find and rank new content. For this reason, many entrepreneurs use blogs exclusively for search engine optimization (SEO).
- Engages Your Market: While most businesses now use Twitter and other social platforms more than blogs for engagement, blogs can allow you to have a conversation with your market. This gives you the opportunity to build trust and rapport, as well as get feedback and provide customer service.
- Creates More Opportunities for Revenue: You can accept advertising, promote affiliate products and get sponsors, adding additional sources of revenue to your business.
The Cons of Blog Marketing
Like everything else in life, blogging has its downsides.
- Can be time-consuming: Creating new content and updating your blog can take a long time. Hiring freelance writers and virtual assistants may help.
- It may take some time to see results: It may take some time to start building an audience for your blog – you won’t necessarily see traffic right away.
- Needs a steady stream of ideas: Aside from time, one of the biggest challenges bloggers face is thinking of new content ideas.
It also needs marketing: you use a blog to market your business, but for it to work, people need to know about it, which means you need to find your target market and drive them to your blog.